When it comes to making a good first impression, lobby signs are an important part of the equation. Not only do they introduce visitors to your business, but they also communicate your brand values and personality visually. Having the right sign can leave a lasting impression on those that enter your establishment, so it’s important to put thought into what kind of message it sends.
Sign Design Tips
Here are some design tips to help you create a lobby sign that accurately portrays your brand:
Color plays a big role in branding and can impact how people perceive your business. Make sure the colors you choose for your sign align with your brand’s color palette. You should also consider the psychology behind colors. For example, blue is often associated with trust and dependability, while green is often associated with growth and nature.
Your sign should be easy to read and visually appealing. Avoid using too many fonts, as this can make your sign appear cluttered and confusing. Stick to one or two fonts that are easy to read. You should also keep your message simple and to the point. Use a tagline or slogan if you have one, but make sure it’s short and memorable.
Choosing the Correct Sign Type and Placement
Below are a few key sign types and placement considerations to keep in mind.
Wall signs are some of the most common types of lobby signs. They are typically mounted directly onto a wall or affixed to a panel and hung on the wall. Wall signs come in a variety of materials, including acrylic, metal, and wood, and can be illuminated or non-illuminated. They are an excellent choice if you have ample wall space in your lobby and want a large, eye-catching sign to greet your visitors.
Floor signs, as the name suggests, are signs that are installed on the floor of your lobby. They are often used in conjunction with wall signs and help direct visitors toward important areas or provide additional branding opportunities. Floor signs can be made from a variety of materials, including vinyl, carpet, and tile.
If you have a reception desk or other flat surface in your lobby, consider placing a tabletop sign there. Tabletop signs can be made from a variety of materials, including acrylic and metal, and are an excellent option if you have limited wall space. They are also easily customizable, making it simple to change the messaging as needed.
