Informational signs are essential tools for businesses to communicate important messages to their customers and employees. A well-designed informational sign can enhance customer experience, improve efficiency, and strengthen your brand identity.
Key Elements of an Effective Informational Sign
To create an effective informational sign, consider the following key elements:

- Clear and Concise Messaging: Use simple, straightforward language to convey your message quickly and efficiently. Avoid jargon and technical terms. Keep your message focused on the essential information.
- Strong Visuals: Incorporate eye-catching visuals, such as icons, symbols, or images, to complement your text and make your sign more engaging. Visuals can help to convey information more quickly and easily.
- Easy-to-Read Font: Choose a clear and legible font that is easy to read from a distance. Avoid overly decorative or script fonts. Opt for fonts that are easy on the eyes, such as sans-serif fonts like Arial or Helvetica.
- Appropriate Color Scheme: Select a color scheme that is consistent with your brand identity and enhances readability. High-contrast colors can improve visibility, especially in low-light conditions. Consider using a color palette that complements your brand’s aesthetic.
- Proper Placement: Place your signs in strategic locations where they will be easily seen and understood. Consider factors like lighting, background noise, and foot traffic. Ensure that your signs are placed at eye level and are not obstructed by other objects.
- Appropriate Size: The size of your informational sign should be proportionate to the distance at which it will be viewed. A larger sign may be necessary for a message that needs to be seen from a distance.
How to Align Informational Signs with Your Brand Identity
To ensure your informational sign reinforces your brand identity, keep the following tips in mind:
- Consistent Branding: Use the same fonts, colors, and logos as your other marketing materials. This will help to create a cohesive brand image.
- Brand Voice and Tone: Maintain a consistent brand voice and tone in your signage. This will help to reinforce your brand’s personality and values.
- High-Quality Materials: Invest in high-quality materials to create a professional and durable sign. High-quality materials can withstand the elements and maintain their appearance over time.
- Regular Maintenance: Regularly inspect your signs for damage or fading and replace them as needed. Proper maintenance will ensure that your signs continue to look their best.
By following these guidelines, you can create informational signs that are both informative and visually appealing.
Invest in your business’s success with high-quality signage. Contact Mercury Signs today to discuss your signage needs. Our expert team can help you design and install the perfect signs to enhance your brand and improve customer experience.